In 1974 quartz watches had just entered the scene at the very top of the market but stories were filtering down about this technology’s impeccable accuracy. This was serious stuff for Bulova who had for the previous 14 years the only worthwhile electronic watch on the market.  The Accutron’s only claim to fame was its accuracy, matched only by the very best chronometers but now there was a serious rival on the horizon.

So Bulova renamed this accutron the Accuquartz cashing in on the latest word in advanced technology. It also has a quartz crystal looking thing on the dial.

Bulova went on producing the tuning fork Accutron until 1977 but this is the only example I have seen with Accuquartz on the dial.  Bulova must have very quickly dropped this laughable attempt to confuse the consumer into thinking that instead of 14 year old tuning fork technology they were actually delving into the latest quartz technology.

This uses the latest 2242 (which has hardly advanced at all since the original in 1960)Has very nice hands and dial with day and date. It is signed four times; the dial, movement, back and clasp. The crown is not original and not signed.