Rado have gone through a couple of image makeovers since it first produced watches in 1957.  The company actually started in 1916 and produced watch movements initially but since 1957 (as far as I know) all movements have Ebauche, mainly ETA’s

Rado have been very innovative in the materials used and their designs have mostly  been distinctive, sometimes so distinctive to the point of ugly, (see another Rado post in this blog)

The purple Gazelle is a smart looking well appointed (for the early 70’s) sports watch; water resistant, mineral crystal glass, day/date, integrated bracelet, powered by the ETA 2846 and signed 5 times.

This watch is quite amazing because it is almost 40 years old and, it seems, has never been worn. On the back is a sticker to give instruction to the owner on how to operate the four function stem. (Hand set, day set, date set and manual wind).

In these days, Rado used a rotating anchor as its logo. The anchor is pivoted in the centre of the red dot and is free to swing around; something like an automatic rotor; Maybe that’s what it represents and perhaps the red represents a jewel.  

A great find.